Byrna Technologies Inc.

Byrna Technologies Inc. announced the appointment of Nate Secor as Senior Vice President of Brand and Marketing, effective August 10, 2026. Secor will be responsible for the company's brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations, reporting directly to CEO Conn Davis. He brings nearly two decades of experience from leadership roles at Indian Motorcycle Company and Polaris Industries, where he focused on building consumer brands and driving demand generation. This appointment is expected to accelerate Byrna's marketing transformation and expansion into new consumer segments.

Byrna Technologies Inc. announced the completion of its acquisition of substantially all assets of Hero Defense Systems, LLC on August 6, 2026. The consideration for the acquisition included $625,000 in cash, 104,000 shares of Byrna's common stock, the assumption of certain liabilities, and a royalty of 3.5% on net sales of Hero's products. The stock consideration was issued as restricted securities, exempt from registration, and is subject to a six-month lock-up period.

Byrna Technologies Inc. announced the appointment of James White as Senior Vice President of Retail & Channel Growth, effective July 20, 2026. White will be responsible for the company's retail and e-commerce sales channels and will report directly to CEO Conn Davis. This appointment is a strategic move to strengthen retail execution, increase customer acquisition, and expand across existing and emerging channels, aligning with Byrna's ongoing sales and marketing realignment.

Byrna Technologies reported a net loss of $10.09 million for the three months ended May 31, 2026, a significant decline from a net income of $2.43 million in the prior year. Revenue decreased by 42.5% to $16.39 million. The company also ceased ammunition production at its Fort Wayne facility and recorded impairment losses on property and equipment, alongside a write-down of ammunition inventory.

Byrna Technologies Inc. reported a significant decline in its fiscal second-quarter 2026 financial results, with net revenue decreasing 43% to $16.4 million and a net loss of $(10.1) million. The company attributed the performance to soft direct-to-consumer sales and slower retail reorder activity, leading to a "steeper reset" than expected. Despite the financial downturn, Byrna announced strategic initiatives including a binding agreement to acquire HERO Defense Systems, LLC, operational realignments to improve cost efficiency, and new marketing partnerships, with management anticipating improvement in the second half of fiscal 2026.

Byrna Technologies Inc. announced it has entered into a definitive asset purchase agreement to acquire substantially all of the assets of HERO Defense Systems, LLC. The acquisition aims to expand Byrna's product portfolio with compact, less-lethal personal defense products, targeting new entry points for consumers. The total purchase price is $1,250,000, consisting of $625,000 in cash and $625,000 in restricted common stock, along with a performance-based royalty. The transaction is expected to close within approximately 30 days, subject to customary closing conditions.

Byrna Technologies Inc. announced it has entered into a definitive asset purchase agreement to acquire substantially all of the assets of HERO Defense Systems, LLC. This acquisition aims to expand Byrna's product portfolio across additional price points and form factors, creating new entry points for consumers interested in personal safety. The consideration for the acquisition includes $625,000 in cash, $625,000 in restricted shares of Byrna common stock, and a performance-based royalty on future net sales of HERO products. The transaction is expected to close within approximately 30 days.

Byrna Technologies Inc. has selected Acceleration Partners as its influencer and affiliate marketing agency. This partnership aims to build a broader social creator program and relaunch Byrna's affiliate marketing program, enhancing customer acquisition measurement across its e-commerce channels. The initiative will focus on platforms like Instagram, Facebook, and YouTube, targeting diverse audiences including women and families, with a phased rollout planned before the 2026 holiday season.

Byrna Technologies Inc. finalized a Separation Agreement and General Release with its former President, Luan Pham, on June 17, 2026, following his termination without cause on June 13, 2026. The agreement provides Mr. Pham with a cash severance of $380,000, a pro-rata short-term incentive payment of $145,170, and up to twelve months of COBRA premium reimbursements. Additionally, 20,810 restricted stock units were fully vested, while other unvested equity awards were forfeited, and Mr. Pham reaffirmed restrictive covenants.

Byrna Technologies Inc. CEO Conn Davis issued a letter to stockholders, detailing his observations from his first 100 days in the position. The letter also outlined the company's key operating priorities for the remainder of fiscal 2026. These priorities include initiatives focused on customer conversion, retail productivity, brand repositioning, marketing transformation, and maintaining operating cadence and cash discipline.