Management ChangeAug 10, 2026, 08:05 AM
Byrna Appoints Nate Secor as SVP of Brand and Marketing
AI Summary
Byrna Technologies Inc. announced the appointment of Nate Secor as Senior Vice President of Brand and Marketing, effective August 10, 2026. Secor will be responsible for the company's brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations, reporting directly to CEO Conn Davis. He brings nearly two decades of experience from leadership roles at Indian Motorcycle Company and Polaris Industries, where he focused on building consumer brands and driving demand generation. This appointment is expected to accelerate Byrna's marketing transformation and expansion into new consumer segments.
Key Highlights
- Nate Secor appointed Senior Vice President of Brand and Marketing, effective August 10, 2026.
- Secor will oversee brand strategy, consumer acquisition, agency partnerships, and marketing operations.
- He will report directly to Byrna CEO Conn Davis.
- Secor brings nearly two decades of experience from Indian Motorcycle Company and Polaris Industries.
- At Indian Motorcycle, he served as Vice President of Marketing, leading global strategy.
- At Polaris, he managed global marketing organizations and budgets exceeding $20 million annually.
Price Impact
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