Business UpdateJun 15, 2026, 08:01 AM
Byrna Realigns Sales & Marketing, Appoints HLK as Agency of Record
AI Summary
Byrna Technologies Inc. announced a realignment of its sales and marketing function to strengthen brand messaging, broaden its customer base, and improve product education. The company is separating its previously combined sales and marketing into two dedicated senior leadership roles and has appointed HLK as its agency of record to lead brand repositioning. In connection with this redesign, Luan Pham will depart from his role as president. These changes are intended to support Byrna's expansion into a larger, more mainstream consumer audience and retail footprint.
Key Highlights
- Byrna Technologies realigned its sales and marketing function to broaden its customer base.
- Separated previously combined sales and marketing into two dedicated senior leadership roles.
- Luan Pham departed from his role as president in connection with the redesign.
- Appointed HLK as its agency of record to lead brand repositioning, creative, and media strategy.
- Actively recruiting for senior sales and senior brand and content leaders.
- Aims to expand retail footprint and target a larger, more mainstream consumer audience.
- Josh Schirard to coordinate brand and content initiatives on an interim basis.
Price Impact
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