RestructuringJun 15, 2026, 08:12 AM
Byrna Technologies Realigns Sales & Marketing; President Departs
AI Summary
Byrna Technologies announced a realignment of its sales and marketing function to strengthen brand messaging and accelerate retail expansion. This restructuring includes the departure of Luan Pham as President and the appointment of current CEO Conn Davis to additionally serve as President. The company is separating sales and marketing into two dedicated senior leadership roles and has appointed HLK as its agency of record to lead brand repositioning and expand consumer reach.
Key Highlights
- Byrna Technologies realigns its sales and marketing organization.
- Luan Pham ceased serving as President, effective June 13, 2026.
- CEO Conn Davis appointed to additionally serve as President.
- Sales and marketing functions separated into two dedicated senior leadership roles.
- HLK appointed as agency of record for brand strategy and media.
- Company aims to expand retail footprint and reach mainstream consumers.
- Conn Davis will not receive additional compensation for the President role.
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