Business UpdateAug 12, 2026, 09:31 AM
CNH: 54% of Farmers Plan New Precision Tech Investment
AI Summary
CNH Industrial N.V. announced the release of its inaugural CNH Farmer Pulse report, which surveyed 217 farmers in the U.S. and Canada on AgTech adoption. The report found that 89% of farmers use auto-guidance technology and 71% consider precision technology important. A significant 54% plan to invest in additional precision technology within the next two years, driven by lower input costs, greater efficiency, and higher yields. The report also identified cost and ROI uncertainty as leading barriers to broader adoption.
Key Highlights
- 54% of surveyed farmers plan to invest in additional precision technology within two years.
- 89% of surveyed farmers use auto-guidance technology.
- 71% consider precision technology important to their operation's success.
- 74% cite reducing input costs as a primary reason for adopting precision technology.
- 62% say precision technology delivers moderate or extremely high value.
- Top barriers to adoption include cost (56%) and uncertainty about return on investment (36%).
Price Impact
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