New LaunchJun 17, 2026, 11:03 AM
Gray Media launches Political 360 with Aristotle for digital ads
AI Summary
Gray Media announced an enhanced political digital advertising solution, Political 360, powered by Aristotle's political and consumer data. This integration aims to provide candidates and advocacy groups with more precise digital targeting, moving beyond broad demographics to activate specific voter segments. The data-driven approach is expected to improve campaign efficiency, reduce wasted impressions, and leverage Aristotle's National Voter File (235M+ voters) and National Consumer File (267M+ records) for targeted campaigns.
Key Highlights
- Gray Media launched Political 360, an enhanced political digital advertising solution.
- The solution integrates Aristotle's political and consumer data for precise targeting.
- Political 360 aims to help campaigns connect with specific voter audience segments.
- It utilizes Aristotle's National Voter File, covering over 235 million registered U.S. voters.
- It also uses Aristotle's National Consumer File, built from over 267 million consumer records.
- The data-driven approach is designed to improve campaign efficiency and reduce wasted impressions.
Price Impact
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