PartnershipJun 3, 2026, 09:01 AM
Nexxen & V Partner for World Cup 2026 Smart TV Ad Experiences
AI Summary
Nexxen International Ltd. announced a strategic partnership with V, operator of the VIDAA OS, to provide advertisers with high-impact advertising experiences on Smart TVs. This collaboration aims to engage soccer fans during Summer 2026, leveraging Nexxen's DSP and SSP to programmatically activate campaigns across V's global Smart TV footprint, including Hisense and Toshiba devices. The partnership also offers select brands exclusive experiential activations, such as in-person match attendance, through Hisense's FIFA World Cup sponsorship, addressing the increasingly fragmented viewing behavior around major sports events.
Key Highlights
- Nexxen and V (VIDAA OS) partnered to offer high-impact advertising experiences on Smart TVs for soccer fans.
- The partnership targets audiences during Summer 2026, coinciding with the FIFA World Cup.
- Advertisers can use Nexxen DSP or SSP for programmatic campaigns on V's global Smart TV footprint.
- The collaboration includes Hisense and Toshiba Smart TVs, reaching millions of households.
- V's native home screen placements will capture audience attention early in the viewing journey.
- Exclusive experiential activations, including match attendance, are available through Hisense's sponsorship.
Price Impact
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