PartnershipJun 16, 2026, 07:11 AM
Perion Partners with Best Buy Canada for DOOH Media Network
AI Summary
Perion Network Ltd. announced a strategic partnership with Best Buy Canada, selecting Perion as its end-to-end technology partner. Perion will power the monetization of Best Buy Canada's programmatic in-store digital signage network, creating one of the largest SSP-enabled Digital-Out-of-Home (DOOH) media networks in Canada. This collaboration expands Perion's presence in the retail media ecosystem and involves the deployment of Perion's comprehensive suite of Ad Server, SSP, and Header Bidding technologies to enhance yield optimization and customer retention.
Key Highlights
- Perion partnered with Best Buy Canada for its retail Digital-Out-of-Home (DOOH) media network.
- Best Buy Canada selected Perion as its full-stack technology partner.
- Perion will monetize Best Buy Canada's programmatic in-store digital signage network.
- The partnership expands Perion's footprint in the rapidly growing retail media ecosystem.
- Best Buy Canada will deploy Perion's Ad Server, SSP, and Header Bidding technologies.
- The deal aims to drive higher yield and improved monetization efficiency for Best Buy Canada.
- This creates one of the largest SSP-enabled DOOH media networks in the Canadian market.
Price Impact
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