New LaunchJun 24, 2026, 09:02 AM
Sprout Social Launches Snapchat Publishing Integration
AI Summary
Sprout Social, Inc. announced the launch of its Snapchat publishing integration, allowing brands to seamlessly plan, schedule, and automatically publish Stories and Spotlights directly from Sprout's AI-powered Social Intelligence Platform. This new capability aims to strengthen omnichannel execution and expand reach into Snapchat's highly engaged, younger audience. The integration is designed to streamline cross-channel publishing, scale content efficiency, and optimize creator partnerships, removing workflow complexity for marketers.
Key Highlights
- Sprout Social launched a Snapchat publishing integration for its AI-powered platform.
- The integration allows brands to plan, schedule, and automatically publish Stories and Spotlights to Snapchat.
- Aims to strengthen omnichannel execution and expand reach to Snapchat's engaged audience.
- The launch was featured at an exclusive panel hosted by Snapchat at Cannes Lions.
- Younger audiences open Snapchat over 30 times a day on average.
- The integration streamlines cross-channel publishing and scales content efficiency.
- It also helps optimize creator partnerships using Snapchat audience insights and data.
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