Business UpdateJun 25, 2026, 06:01 AM
BrewDog Inverurie Reopens with Community-First Model
AI Summary
Tilray Brands' subsidiary, Scottish craft brewer BrewDog, is reopening its Inverurie location on Saturday, June 27th, as a community-first venue. The bar will implement a new "Community Champions" model to foster local engagement, events, and partnerships, piloting this approach for up to one year. This initiative follows strong local support and a proposal from Inverurie residents to renew the bar's role in the community. Additionally, BrewDog continues to refresh its UK bars, having recently launched 24 Tilray-owned American craft beers and a new food and drink menu.
Key Highlights
- BrewDog Inverurie, owned by Tilray Brands, reopens on Saturday, June 27th.
- New "Community Champions" model to support local events, initiatives, and fundraising.
- Model will be piloted at Inverurie for up to one year to balance operations and community engagement.
- First 100 guests at the reopening celebration on June 27th will receive a sample pint.
- BrewDog recently launched 24 Tilray-owned American craft beers in its UK bars.
- New food and drink menu rolled out, including signature burgers and expanded plant-based options.
- BrewDog is the #1 craft beer brand in the UK.
Price Impact
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