Business UpdateJun 16, 2026, 07:31 AM
BrewDog US Launches Summer Soccer Programming at Bars
AI Summary
BrewDog, a subsidiary of Tilray Brands, announced its U.S. summer soccer programming, positioning its bars as prime destinations for fans to watch the global soccer tournament. Locations in Las Vegas and Ohio will offer live match screenings, special drink and food deals, and a high-energy atmosphere. The initiative aims to bring fans together for shared viewing experiences and includes a chance to win a custom BrewDog cooler.
Key Highlights
- BrewDog US bars to host summer global soccer tournament viewing parties.
- Las Vegas location offers rooftop views, multiple screens, and dedicated UnderDog Beer Hall.
- Las Vegas deals include $8 Cold Beer pints and $24 pitchers during matches.
- Ohio locations (Columbus, New Albany, Cleveland) to host community watch parties.
- Ohio deals include $5 Cold Beer drafts, $12 pitchers, and wings specials during matches.
- Fans can enter in-bar for a chance to win a custom BrewDog cooler.
Price Impact
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