New LaunchJun 18, 2026, 07:01 AM
Tilray Brands Launches Hi*Ball Sparkling Energy Water in UK
AI Summary
Tilray Brands, Inc. has officially launched its Hi*Ball Sparkling Energy Water in the United Kingdom, now available through Amazon UK and BrewDog.com. The new energy drink offers a clean alternative with 100mg of natural caffeine, B vitamins, guarana, and ginseng, while being free from sugar, calories, and artificial sweeteners. This launch targets the rapidly growing UK functional energy and water sectors, catering to consumer demand for healthier beverage options. Tilray Brands also announced plans for future expansion of the Hi*Ball brand across Europe, the Middle East, Africa, and Asia Pacific.
Key Highlights
- Tilray Brands launched Hi*Ball Sparkling Energy Water in the UK.
- The product is available through Amazon UK and BrewDog.com.
- Each 330ml can contains 100mg of natural caffeine, B vitamins, guarana, and ginseng.
- Hi*Ball is free from sugar, calories, and artificial sweeteners.
- The UK functional energy and water sectors are among the fastest-growing in soft drinks.
- 78% of energy drink consumers are drawn to natural ingredients.
- Recommended retail price is £1.90 per 330ml can.
- Company plans to expand the brand across Europe, Middle East, Africa, and Asia Pacific.
Price Impact
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