Business UpdateJun 17, 2026, 07:02 AM
Tilray's BrewDog Launches UK Father's Day Campaign
AI Summary
Tilray Brands' subsidiary, BrewDog, has launched its Father's Day campaign across the U.K., offering gift-ready beer, customizable cans, and special bar experiences. The initiative includes popular brews, branded merchandise, and the return of the "Dads Eat Free" offer, which will be available throughout the weekend of June 20-21, 2026, in BrewDog bars. This campaign aims to provide a unique celebration, building on the success of last year's "Dads Eat Free" event that saw bars reach full capacity.
Key Highlights
- BrewDog launched its Father's Day campaign across the U.K.
- Campaign features gift-ready beer, customizable cans, and nationwide bar experiences.
- The "Dads Eat Free" offer is extended to Saturday, June 20, and Sunday, June 21, 2026.
- The campaign includes fan-favorite beers such as Punk IPA, Lost Lager, and Wingman.
- Last year's "Dads Eat Free" campaign saw BrewDog bars reach full capacity.
Price Impact
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