New LaunchJun 10, 2026, 07:02 AM
Tilray's BrewDog launches 24 American craft beers in UK
AI Summary
Tilray Brands, through its Scottish brewer BrewDog, has launched 24 Tilray-owned American craft beers across the United Kingdom. This collaboration marks the initial phase of a broader strategy to expand Tilray's American craft beer portfolio into additional retail, grocery, and on-trade channels throughout the U.K. and Europe. The beers will initially be available exclusively through BrewDog bars and Brewdog.com, with plans for wider distribution and eventual local brewing.
Key Highlights
- Tilray's BrewDog launched 24 Tilray-owned American craft beers in the U.K.
- Initial exclusive availability through BrewDog bars and Brewdog.com.
- Part of a broader strategy to expand Tilray's craft beer portfolio across U.K. and Europe.
- Portfolio includes Sweetwater (6 beers), 10 Barrel (6 beers), Montauk (2 beers), Shock Top (1 beer), Terrapin (3 beers), Blue Point (2 beers), Green Flash (1 beer), Alpine (2 beers), Runner's High (1 beer).
- BrewDog study found over 50% of U.K. beer drinkers find the new brands appealing.
- BrewDog bars will offer curated U.S. Beer Flights for £12.95.
Price Impact
More from TLRY