Business UpdateJun 3, 2026, 07:01 AM
Tilray's SweetWater Brewing Unveils Atlanta Soccer Celebration Program
AI Summary
SweetWater Brewing Company, a subsidiary of Tilray Brands, announced an Atlanta-wide soccer celebration program for summer 2026. This initiative aims to transform Atlanta into a fan destination through stadium activations, downtown experiences, exclusive collaborations, and high-energy watch parties at its iconic Atlanta Taproom. As the Official Craft Beer Partner of Atlanta United, SweetWater will engage fans with immersive experiences, limited-edition merchandise, special beer releases, and giveaways, coinciding with a major international sporting event.
Key Highlights
- SweetWater Brewing launches Atlanta-wide soccer celebration program for summer 2026.
- Program includes stadium activations, downtown experiences, and Taproom watch parties.
- SweetWater is the Official Craft Beer Partner of Atlanta United.
- Features limited-edition collaboration beers with Atlantucky Brewing and STATs Brewing.
- Includes official Atlanta United watch parties on June 17 and July 15.
- Offers fan-first experiences, giveaways, and chances to win 2027 Atlanta United season tickets.
Price Impact
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