Business UpdateJul 27, 2026, 04:01 AM
VEON's Banglalink Toffee hits 2B live watch minutes for FIFA World Cup
AI Summary
VEON announced that its Bangladesh operator Banglalink's digital entertainment platform, Toffee, successfully concluded its live coverage of the FIFA World Cup 2026. The platform recorded 2 billion live watch minutes and 20 million monthly active users during the 39-day tournament, delivering the country's largest paid digital streaming experience for football fans. This success underscores the rapid evolution of Bangladesh's digital ecosystem and Toffee's position as a leading digital entertainment and advertising platform, attracting over 25 brand partnerships.
Key Highlights
- Toffee recorded 2 billion live watch minutes during FIFA World Cup 2026.
- Platform achieved 20 million Monthly Active Users (MAU) during the tournament.
- FIFA live channels drew 6.6 million unique viewers, each watching 300 minutes.
- Toffee handled a peak concurrency of 1.5 million viewers.
- The Final match recorded 180 million watch minutes and 1.5 million unique viewers.
- 23% of viewers watched on connected TVs, highlighting shared entertainment.
- Over 25 brands partnered, with 80% of ad inventory sold before kick-off.
Price Impact
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