Aayush Wellness Launches Shilajit Drops, Taps Global Market

Aayush Wellness Limited has expanded its nutraceutical portfolio with the launch of "Himalayan Shilajit Drops", entering the Shilajit-based wellness supplement category. The global Shilajit market is projected to reach USD 436.72 Million by 2034, growing at an 8.67% CAGR. This launch leverages the company's Singapore presence to tap into growing global demand and explore expansion opportunities across Southeast Asia and international markets. The product is positioned for daily energy, stamina, and vitality support, featuring a fulvic-acid-rich, mineral-dense formulation. This move aligns with India's growing nutraceutical industry, estimated at USD 30.37 billion and projected to grow at a CAGR of 13.6% between 2025 and 2030.