Business Update12 Oct 2026, 11:06 am
Snapdeal Fashion Units Up 59% in Swagotsav Sale
AI Summary
AceVector Limited announced that Snapdeal's Swagotsav Sale saw a 59% year-on-year growth in fashion units sold, with the number of fashion buyers increasing by 63%. Gen Z shoppers led this growth, with sales of women's Western wear and salwar suits doubling. The sale also saw a 94% increase in active transacting fashion sellers, with significant growth from smaller cities. Notably, 82% of orders originated from outside metropolitan areas, highlighting Snapdeal's reach across Bharat. Prepaid orders also doubled during the festive period.
Key Highlights
- Fashion units sold grew 59% YoY during Snapdeal's Swagotsav Sale.
- Fashion buyers increased 63% YoY, led by Gen Z shoppers.
- 82% of orders came from outside major metropolitan cities.
- Active transacting fashion sellers grew 94% YoY.
- Prepaid orders doubled during the sale period.
Price Impact
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