Alife Relaunches Bathing Soap Portfolio with New Variants

AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.) has relaunched its Alife bathing soap portfolio with four new variants: Active Nimboo, Haldi Chandan, Rozy Glow, and Fresh Lily. The relaunch features upgraded formulations, contemporary packaging, and skincare-inspired ingredients under the new brand promise 'Khubsurati Kuchh Khaas'. The launch event was held at the company's Mundra manufacturing facility on July 15, 2026, with top distributors in attendance. This move aims to elevate the everyday bathing experience and strengthen the brand's market presence.