AdCounty Media Acquires 99.95% Stake in Adaxx Adtech for ₹10 Cr
AdCounty Media India Ltd has announced the acquisition of a 99.95% stake in Adaxx Adtech & Media LLP for ₹10 crore, effective March 2026. This strategic move integrates Adaxx Adtech & Media LLP as a subsidiary, significantly enhancing AdCounty Media's programmatic advertising and branding capabilities. Adaxx Pro will now serve as the core programmatic platform, bolstering AdCounty Media's offerings in data-driven media buying, targeted campaigns, and brand-centric digital advertising. The integration aims to create a unified ecosystem, combining Adaxx Pro's technologies with AdCounty Media's existing suite, including CTV, display, performance marketing, and mobile advertising, to drive new growth opportunities and deliver seamless, measurable ROI across digital touchpoints. This acquisition broadens AdCounty Media's addressable market and strengthens its position in the AdTech and MarTech landscape.
Key Highlights
- Acquired 99.95% stake in Adaxx Adtech & Media LLP for ₹10 crore.
- Adaxx Pro becomes subsidiary, enhancing programmatic and branding capabilities.
- Integration aims to create a unified AdTech ecosystem for growth.
- Broadens market reach to include display advertising and brand building.
- Strengthens data-driven advertising and targeted campaign execution.
Price Impact
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