ABFRL Increases Stake in Pratyaya E-Commerce to 93.79%

Aditya Birla Fashion and Retail Ltd (ABFRL) announced that its wholly owned subsidiary, Aditya Birla Digital Fashion Ventures Limited (ABDFVL), has increased its equity shareholding in its step-down subsidiary, Pratyaya E-Commerce Private Limited (Pratyaya). The acquisition of an additional 6.21% stake brings ABDFVL's total holding in Pratyaya to 93.79% from the previous 87.57%. This transaction is in line with the Share Subscription and Shareholders' Agreement dated June 23, 2022, which included pre-defined milestones for stake increases. Pratyaya E-Commerce operates in the fashion apparel and accessories sector, with a turnover of ₹203.01 Cr for the financial year ended March 31, 2026. No regulatory approvals were required for this transaction, which was completed on August 14, 2026, through cash consideration.