Affle 3I Acquires AdColony Assets for $4.7M

Affle 3I Ltd, through its subsidiary Affle MEA FZ-LLC, has entered into a definitive Asset Purchase Agreement to acquire AdColony Assets from Digital Turbine, Inc. for a fixed consideration of USD 4.70 million, payable upfront in cash. The acquisition includes AdColony's SDK for iOS and Android, tech platform, publisher integrations, brand name, domain, and goodwill. This strategic move aims to enhance Affle's consumer platform business by increasing consumer touchpoints, improving audience intelligence, and driving advertiser conversions. The transaction is expected to be completed within 7 business days and is not considered a related party transaction.