Affle to acquire Perion for ~US$ 420 Million
Affle 3i Limited announced a definitive agreement to acquire Perion Network Limited for approximately US$ 420 million in an all-cash transaction. Perion shareholders will receive US$ 11.70 per share. This acquisition aims to scale Affle's CPCU business across developed markets by integrating Perion's AI-powered omnichannel advertising solutions, including Retail Media, Connected TV (CTV), and DOOH. The combined entity will strengthen AI-powered consumer conversions, expand global scale, and deliver measurable ROI for advertisers. Affle expects this strategic move to materially expand the total addressable market opportunity for its CPCU business globally and drive long-term value creation for shareholders.
Key Highlights
- Affle to acquire Perion Network Limited for ~US$ 420 million.
- Transaction is an all-cash deal at US$ 11.70 per share.
- Acquisition aims to scale CPCU business in developed markets.
- Combines Affle's mobile marketing with Perion's omnichannel capabilities.
- Expected to expand global reach and enhance AI-powered consumer conversions.
Price Impact
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