Affle to acquire Perion Network for ~US$420 Million

Affle 3i Ltd's wholly owned step-down subsidiary, Affle 3iL Ltd., has entered into a definitive merger agreement to acquire Perion Network Ltd., Israel, for an implied equity value of approximately US$420 million. The all-cash transaction involves Affle acquiring 100% of Perion and its subsidiaries, which have operations primarily in the USA, Canada, Israel, and Europe. Perion is an AI-powered tech stack providing omnichannel advertising solutions across Retail Media, Connected TV (CTV), and DOOH. This acquisition aims to scale Affle's CPCU business across developed markets, strengthen its AI-powered consumer conversions, expand global scale, and deliver measurable ROI for advertisers. The combined business is expected to create sustained long-term value for stakeholders.