New Launch3 Nov 2026, 10:42 am
ABD Maestro Launches New Rangeela Vodka Flavors
AI Summary
ABD Maestro Private Limited, a subsidiary of Allied Blenders and Distillers Limited, has launched two new super-premium vodka flavors: Rangeela Jhatpat Jamun Vodka and Rangeela Kala Khatta Vodka. These flavors are inspired by popular Indian street food and drinks, aiming to capture the essence of local tastes in a premium spirit. The launch reinforces ABD's strategy of premiumization through innovation. The new flavors are triple distilled and platinum chill-filtered, available in Maharashtra with plans to expand to other states soon. Pricing is set at ₹2,500 for 750 ml and ₹625 for 180 ml bottles.
Key Highlights
- ABD Maestro expands Rangeela Vodka with two new Indian street-inspired flavors.
- Launches aim to tap into consumer demand for familiar, premium local tastes.
- Reinforces Allied Blenders and Distillers' premiumization strategy.
- New flavors are triple distilled and platinum chill-filtered for quality.
- Available in Maharashtra, with expansion to other states planned.
Price Impact
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