Allied Blenders Launches Premium Whisky 'The Indian Edit'

Allied Blenders and Distillers Ltd (ABD) has launched a new premium whisky named 'The Indian Edit'. The product is a blend of Indian malt and grain spirits with Scotch malts, featuring notes of vanilla, caramel, and oak. The packaging incorporates regional languages and a Maharaja crown-inspired cap, celebrating modern Indian identity. The launch is currently focused on the domestic market, with plans for international expansion at a later stage. The whisky will be available in 750 ml, 500 ml, and 180 ml formats across key Indian markets, with the 750 ml pack priced at ₹1,550 in Maharashtra. This launch aims to capitalize on the growing premiumisation trend in India's spirits industry.