Allied Blenders Launches Premium Whisky 'The Indian Edit'

Allied Blenders and Distillers Ltd (ABD) has launched a new premium whisky product named 'The Indian Edit'. The product is a blend of Indian malt and grain spirits with Scotch malts, targeting the contemporary Indian consumer. The launch is currently focused on the domestic market, with potential future expansion into international markets. The pricing in Maharashtra for a 750 ml pack is ₹1,550. This launch aligns with the growing trend in India's premium whisky segment, where consumers seek quality and distinctiveness.