Amagi and TV9 Network Expand Partnership for CTV Operations
Amagi Media Labs Ltd announced an expanded partnership with TV9 Network, India's leading language-differentiated news network. This collaboration will cover TV9's entire Connected TV (CTV) and digital media workflow, including live feed management, distribution across CTV platforms, and monetization. TV9 Network is the first in India to implement Amagi's AdFlow Orchestrator, a POIS-based advertising solution. Since its implementation, TV9 has reported improvements in viewership retention, time spent, and monetization opportunities. Amagi has been a partner to TV9 for over two years, initially supporting their entry into CTV and FAST platforms. This expanded agreement consolidates operations, providing a unified framework for TV9's growing CTV presence.
Key Highlights
- Amagi and TV9 Network deepen partnership for end-to-end CTV/digital operations.
- TV9 Network pioneers Amagi's POIS-based AdFlow Orchestrator in India.
- Expanded deal covers feed management, CTV distribution, and monetization.
- Partnership aims to enhance viewership, engagement, and revenue for TV9.
- Amagi continues to drive cloud-native operations and CTV monetization in India.
Price Impact
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