NDTV Adopts Amagi's AdFlow Orchestrator for FAST/CTV Monetization

Amagi Media Labs Ltd announced that NDTV has adopted its AdFlow Orchestrator to enhance monetization on FAST and Connected TV platforms. NDTV's long ad breaks, typical for linear TV, are being restructured into shorter, platform-specific segments suitable for streaming audiences. This solution aims to improve viewer experience, increase ad fill rates, and optimize revenue without requiring NDTV to re-edit its feeds. Amagi also provided additional features like on-air transitions and editorial control, demonstrating their commitment to helping broadcasters adapt to the evolving streaming landscape.