Associated Alcohols Launches Arcana Tequila in India

Associated Alcohols & Breweries Ltd (AABL) has launched Arcana Tequila, a premium Blanco tequila crafted in Mexico, in Madhya Pradesh. This marks the company's entry into the tequila category, aiming to expand its premium spirits portfolio and cater to the growing demand for international spirits among Indian consumers. Priced at ₹7,500 per bottle in Madhya Pradesh, the company plans to expand its distribution to Karnataka, Maharashtra, Haryana, Goa, and Delhi. The launch aligns with AABL's strategy to strengthen its presence in the Prestige & Above segment and capitalize on the rising popularity of agave-based spirits in India, which saw a 31% volume increase in 2024-25.