Capillary Technologies Acquires CustomerGlu Platform

Capillary Technologies, through its subsidiary Capillary Pte Ltd, has acquired the CustomerGlu software platform and associated intellectual property from Marax AI, Inc. This strategic acquisition integrates CustomerGlu's interactive engagement layer with Capillary's AI core to create a next-generation platform for AI-powered loyalty and customer engagement. The move aims to eliminate engineering bottlenecks, enable marketers to launch interactive UI experiences in real-time, and enhance customer retention for enterprise brands globally. CustomerGlu, founded by Prateek Gupta, Raman Shrivastava, and Sumant Subrahmanya, leverages GenAI to predict buying behavior and trigger gamified actions, bypassing IT dependencies for clients.