Partnership24 Sept 2026, 10:23 pm
CarTrade Tech, Landmark Cars Forge Phygital Pre-Owned Car Platform
AI Summary
CarTrade Tech's OLX India has partnered with Landmark Cars to create a 'phygital' pre-owned car platform. This alliance integrates Landmark's 140+ physical retail and service centers with OLX India's online platform, aiming to bridge the trust deficit in the used car market. The partnership will offer a seamless customer journey from online discovery to physical inspection, financing, and after-sales support. OLX India will manage the online customer experience and leverage AI for pricing and market insights, while Landmark outlets will serve as 'Experience Centres'. The phased rollout will begin in select cities, expanding nationwide based on performance.
Key Highlights
- OLX India partners with Landmark Cars for a combined physical-digital used car platform.
- Aims to enhance trust and convenience in India's pre-owned car market.
- Integrates Landmark's 140+ physical touchpoints with OLX's online reach.
- Offers end-to-end services from discovery to after-sales support.
- Phased rollout starting with key cities, expanding pan-India.
Price Impact
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