Pine Labs Partners Google Cloud for Agentic Commerce

Pine Labs has announced a strategic collaboration with Google Cloud to advance agentic commerce in India. This partnership aims to empower Indian merchants, from large enterprises to SMBs, to participate in AI-driven commerce. By leveraging Google Cloud's AI and data infrastructure, Pine Labs will offer tools for AI-powered marketing, streamlined operations via Gemini Enterprise, and enhanced discoverability and payment processing. The initiative addresses key barriers for SMBs, including discoverability, payment reception, and governance, ensuring they can benefit from the shift to AI-driven buying.