Coforge Launches BridgeCX Personalization Solution

Coforge Limited has launched BridgeCX, a new customer engagement solution built on Pega Customer Decision Hub and integrated with Mastercard Dynamic Yield. This solution aims to transform fragmented personalization into intelligent 1:1 customer engagement by connecting enterprise-grade decisioning with real-time digital execution. BridgeCX helps organizations deliver hyper-personalized customer experiences at scale by unifying data, decisioning, and experience delivery, creating a continuous intelligence loop. It enables real-time activation of personalized experiences across digital touchpoints, optimizing engagement outcomes and maximizing martech investments. The solution is designed to help enterprises modernize customer engagement strategies by enabling faster, smarter, and more relevant customer interactions.