Colgate-Palmolive India Partners with KBC 18 for Oral Health Awareness

Colgate-Palmolive (India) Limited has announced a unique collaboration with the popular television show 'Kaun Banega Crorepati' (KBC) Season 18. This partnership aims to significantly boost oral health awareness across India by integrating Colgate's message into the show's daily narrative. Hosted by Amitabh Bachchan, KBC 18 will feature 100 unique sign-offs throughout the season, promoting the importance of nighttime brushing. The campaign leverages KBC's wide family appeal and its core thought 'Sochna Padega' to encourage families to rethink their oral hygiene routines. Colgate aims to transform everyday television viewing into a catalyst for positive, lifelong oral health habits, addressing the prevalent issue of oral health problems in India.