New Launch7 May 2026, 06:51 pm
Comfort Fincap Launches Consumer Durable Loans via Digital Platform
AI Summary
Comfort Fincap Ltd (CFL) has launched 'Easy Mobile Financing,' a consumer durable loan product for smartphone purchases, accessible through a digital platform. The offering is initially available in Gujarat and Rajasthan, promising loan approvals in five minutes. This marks CFL's entry into retail consumer lending, expanding from its traditional B2B focus, leveraging its NBFC status and BSE listing to target the underfinanced retail consumer segment.
Key Highlights
- Comfort Fincap launches 'Easy Mobile Financing' for consumer durable loans.
- The new product focuses on smartphone financing via a digital platform.
- Initial rollout is in Gujarat and Rajasthan with quick loan approvals.
- CFL expands from B2B lending to retail consumer finance.
- The company aims to tap into India's large smartphone financing market.