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New Launch6 Jul 2026, 06:20 pm

Novus Loyalty Launches NoCXy AI for Enterprise Loyalty

AI Summary

Novus Loyalty Limited is developing NoCXy AI, a proprietary AI-powered decision engine to enhance customer engagement, rewards, and retention. This platform, funded by IPO proceeds, aims to move beyond traditional rule-based loyalty systems by analyzing customer behavior across multiple touchpoints to deliver personalized experiences. NoCXy AI will convert customer data into actionable business intelligence, predicting behavior, identifying at-risk customers, and automating engagement. It integrates behavioral analytics, hyper-personalization, predictive intelligence, and automation, powered by 12 specialized AI agents focused on member experience, merchant/partner collaboration, and platform intelligence. The platform is designed for banks, financial institutions, retailers, and large enterprises seeking scalable AI-driven customer engagement infrastructure.

Key Highlights

  • Novus Loyalty introduces NoCXy AI, an AI-driven engine for enterprise loyalty.
  • Platform uses IPO proceeds for product innovation and technology enhancement.
  • Aims to transform customer engagement with personalized, predictive capabilities.
  • Powered by 12 specialized AI agents for enhanced customer and partner management.
  • Targets financial institutions, retailers, and large enterprises.