Dabur India Clarifies FSSAI '100% Pure' Claims on Coconut Water

Dabur India has responded to a news item regarding FSSAI's ban on '100%' claims for its coconut water. The company stated that its product labels comply with legal frameworks and industry practices, and it does not make misleading claims. Dabur confirmed receiving a prohibitory order from FSSAI on August 3, 2026, concerning the '100% Pure' claim on one product. While exploring legal options, Dabur has already begun transitioning to new labels without the '100%' claim. The company asserts that the FSSAI notice does not question the quality, safety, or purity of its products, and the impact is limited to the specific products mentioned. Dabur maintains its commitment to high standards and will continue constructive engagement with FSSAI.