Clarification4 Aug 2026, 03:57 pm
Dabur India Clarifies FSSAI '100% Pure' Claims on Honey Coconut Water
AI Summary
Dabur India Ltd has issued a clarification regarding a news item about FSSAI banning '100%' claims on its honey coconut water. The company stated that its product labels comply with legal frameworks and industry practices, and it has never made misleading claims. Dabur confirmed receiving a prohibitory order from FSSAI on August 3, 2026, concerning the '100% Pure' claim on one product. The company is transitioning labels to new ones without the '100%' claim and is engaging constructively with FSSAI. Dabur maintains that the quality and safety of its products are not questioned, and the impact is limited to the specific products mentioned.
Key Highlights
- Dabur India clarifies FSSAI's '100% Pure' claim restriction on honey coconut water.
- Company asserts its labels comply with regulations and industry standards.
- Dabur is transitioning product labels to remove the '100%' claim.
- Product quality and safety are not in question; impact is limited.
- Company is engaging with FSSAI to resolve the matter.
Price Impact
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