
Elitecon International Announces Rs 700 Cr FMCG Expansion
Elitecon International Limited has unveiled a strategic roadmap to expand its FMCG platform, targeting Rs 20,000 crore in revenue by FY2030. This expansion will be supported by a Rs 700 crore capital outlay and will leverage the company's existing tobacco export business, which has a USD 119 million+ order book across Africa and the Middle East. The FMCG rollout will focus on packaged foods, snacks, edible oils, and household essentials, aiming for 10 consumer brands and 150+ SKUs. The company plans to build a distribution network of 5,000 partners and reach over 5,00,000 retail outlets across 15+ international markets. The expansion strategy emphasizes a milestone-led rollout, ensuring readiness in manufacturing, sourcing, and distribution before category launches.
Key Highlights
- Elitecon International targets Rs 20,000 crore revenue by FY30 with FMCG expansion.
- Rs 700 crore capital outlay planned for FMCG platform development.
- Company holds USD 119 million+ in international tobacco order book.
- Expansion includes 10 brands and 150+ SKUs across packaged foods and household essentials.
- Phased rollout strategy based on manufacturing, sourcing, and distribution readiness.
Price Impact
More from ELITECON