
Escorts Kubota launches NeoStar compact & narrow tractor series
Escorts Kubota Limited has introduced the Kubota NeoStar series, a significant upgrade to its compact tractor range in the 21-30 HP segment, specifically catering to the 21-27 HP range. This new series is engineered for higher productivity, improved operator comfort, and smarter upgrade value, focusing on high-potential sugarcane, vineyard, and horticulture clusters across Maharashtra, Karnataka, Madhya Pradesh, and Gujarat. The NeoStar series includes a new 27HP narrow variant, purpose-built for sugarcane and inter-row applications, with a true width of approximately 2.98 ft. All models feature Power Steering and ECO PTO for operator convenience and fuel-efficient operations. This launch reinforces the company's focus on application-led products in the fast-growing 21-27 HP category, which has seen about 35% growth over the last three years due to rising horticulture mechanization. The company aims to deepen customer trust and capture incremental market share in these high-growth horticulture belts.
Key Highlights
- New Kubota NeoStar series launched in 21-30 HP compact tractor segment.
- Targets fast-growing horticulture, sugarcane, and vineyard markets.
- Includes a 27HP narrow variant for specialized applications.
- Aims to capture incremental market share in high-growth regions.
- Features like Power Steering and ECO PTO enhance efficiency.
Price Impact
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