Flair Expands into Wooden Pencil Market

Flair Writing Industries is strategically expanding its presence in the pencil category by operationalizing its new wooden pencil manufacturing facility in Surat. This move complements its strong performance in the mechanical pencil segment, where it sold 147 million pieces in FY25-26. The company aims to capture a significant share of the growing Indian pencil market, projected to reach INR 3,300 crore by FY28, with wooden pencils dominating 90% of this segment. This expansion aligns with Flair's vision of building a diversified portfolio across writing instruments and other product categories, and the company is confident in achieving its FY27 growth guidance.