Partnership28 Apr 2026, 02:29 pm
LT Foods unveils DAAWAT factory at KidZania for immersive learning
AI Summary
LT Foods Ltd. has partnered with KidZania India to launch an immersive DAAWAT® factory, a first-of-its-kind experiential center. Designed for children aged 4-14, it educates them on the journey of Basmati rice from farm to fork. Children role-play as Production Engineers, learning about quality control and machinery operation. Upon completion, they receive a 200g DAAWAT® Basmati pack and a digital certificate. This initiative aims to foster deeper consumer connections, instill values of quality and responsibility, and strengthen brand affinity by showcasing the science and care behind the product.
Key Highlights
- LT Foods partnered with KidZania India to launch an immersive DAAWAT factory.
- The initiative educates children on Basmati rice processing and brand values.
- It aims to build deeper consumer connections and strengthen brand affinity.
- This strategic engagement targets future consumers and promotes brand loyalty.
Price Impact
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