Max India Subsidiary Partners ISB for Senior Care Research

Max India Ltd announced that its wholly owned subsidiary, Antara Senior Living Limited (ASLL), has partnered with the Indian School of Business (ISB) as a founding industry partner for the SCALE initiative. This initiative, supported by a CSR grant from Max India Foundation, aims to advance senior care research in India by bridging academic insights with industry experience. The collaboration will focus on developing evidence-based care models, informed decision-making, and scalable solutions for India's growing elderly population. Key areas of focus include consumer behavior, workforce participation, social inclusion, operating models, financing, and technology adoption in the senior care sector.