Meesho Content Commerce NMV Grows 152% YoY

Meesho's Content Commerce Net Merchandise Value (NMV) has surged by 152% year-on-year, driven by a significant increase in active creators. Over the past 12 months, 1.6 lakh creators participated, with 90% being nano creators. Homemakers (40%) and young graduates (30%) form the majority of the creator base. Content Commerce orders are predominantly from Tier 3 and Tier 4 markets, accounting for 66% of the total, with cities like Varanasi and Agartala leading. Over 4 lakh sellers have joined this initiative to leverage creator-led demand. The platform also saw over 4,800 crore content views in the last year, indicating strong consumer engagement through video content and creator recommendations.