Meesho Sale: Day 1 Orders Up 75% YoY, Peak Orders 75K/Min
Meesho's Mega Blockbuster Sale saw a strong start with Day 1 orders surging approximately 75% year-over-year. The platform experienced peak order volumes exceeding 75,000 per minute within 15 minutes of the sale's commencement. Transacting customers increased by about 60% YoY, and seller participation grew significantly, with transacting sellers up by 63% YoY, including a doubling of sellers from Tier 4+ markets. AI-powered discovery was a key driver, contributing to approximately 85% of Day 1 orders. Branded shopping also showed robust growth, with Meesho Mall orders increasing over 200% YoY, indicating greater accessibility of brands in non-metro regions. Creator-led commerce orders saw a substantial rise of approximately 3.7 times YoY.
Key Highlights
- Day 1 orders grew ~75% YoY, indicating strong festive demand.
- Peak order rate reached ~75,000 per minute.
- Transacting customers increased ~60% YoY.
- Seller participation grew ~63% YoY, with Tier 4+ sellers doubling.
- AI and creator-led commerce significantly drove sales.
Price Impact
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