Milky Mist Launches High Protein Milk

Milky Mist Dairy Food Ltd has expanded its product portfolio with the launch of 'Milky Mist High Protein Milk'. This new offering, available in a 250 ml pack, provides 25g of protein and is lactose-free. The product is targeted at consumers seeking higher protein intake and is initially available in the domestic market through select channels, with progressive distribution expansion planned. The launch utilizes ultra-filtration technology and is part of the company's strategy to grow its value-added protein dairy product segment, building on the success of existing high-protein products like Paneer and Greek Yogurt. This move aims to capitalize on the increasing consumer demand for nutritious and convenient dairy options.