Business Update10 Sept 2026, 11:42 am
Novus Loyalty Expands Cent Rewardz with IRCTC & Delhi Metro
AI Summary
Novus Loyalty Limited has enhanced the "Cent Rewardz" loyalty program for Central Bank of India by adding new redemption options. Customers can now use their Cent Rewardz points for ticket bookings via IRCTC and the Delhi Metro "Sarthi" App. This expansion into railway and metro travel aims to increase customer engagement and program utility. The move aligns with Novus Loyalty's strategy to build a diversified redemption network for its banking partners, focusing on high-frequency use cases to drive points redemption and customer loyalty. The company plans to onboard more partners across travel, mobility, and retail sectors in FY2026-27.
Key Highlights
- Loyalty program enhanced with IRCTC and Delhi Metro redemption options.
- Aims to boost customer engagement and points redemption velocity.
- Expands Novus Loyalty's redemption ecosystem into travel and transit.
- Part of a broader strategy to scale loyalty platform across banking partners.
Price Impact
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