Acquisitions4 May 2026, 06:51 pm
Orient Tradelink Enters Para Cricket League with Radiant Sports Deal
AI Summary
Orient Tradelink Ltd has entered into an agreement with Radiant Sports Management Private Limited on May 4, 2026, to acquire exclusive marketing, merchandising, and commercial rights for the Para Cricket League for three years. The Radiant Para Cricket League's first event is being held in Sri Lanka and telecast on the PO Channel for five days. The company anticipates strong revenue generation and brand positioning through this acquisition, funded by internal accruals, and views it as a long-term value creation opportunity. Additionally, the company is strengthening its media portfolio with the upcoming film project “Children of God”.
Key Highlights
- Orient Tradelink acquires Para Cricket League rights from Radiant Sports Management.
- The acquisition includes exclusive marketing, merchandising, and commercial rights.
- The Para Cricket League event is being telecast for five days on the PO Channel.
- Company expects strong revenue and brand positioning from the acquisition.
- Investments are funded through internal accruals, with no external borrowing.