MTR Foods Expands Sweets Portfolio with 8 New Products

MTR Foods, a unit of Orkla India, has expanded its sweets portfolio by launching 8 new products, bringing the total to 27 offerings. This expansion includes new formats and ingredient-led innovations for traditional favorites like Mysore Pak and Gulab Jamun. New variants include Milk Mysore Pak, Kaju Mysore Pak, Ghee Jaggery range, and MTR Mysore Pak Date Bites. The Gulab Jamun portfolio now features Dry Jamun, Kala Jamun, and Kesar Badam Gulab Jamun. The company aims to cater to evolving consumer preferences for variety and new experiences while staying true to traditional tastes. The new range is available in major metro cities through quick-commerce and retail outlets. MTR is also promoting its 'India's Sweetest Language' campaign to foster cultural conversations around sweets.